Work with me
Corporations rebuilding their internal narrative after a merger, a growth spurt, or a hard year. Founders trying to crystallise the pitch they keep almost getting right. Comms teams launching across markets that do not think alike.
The thread is the same: a real business, a complicated story, and an audience that has not been given a reason to care yet.
What I do
Brand and messaging strategy
What the brand stands for, who it is for, and how it sounds, across markets, channels and teams. Positioning, messaging hierarchy, audience definition, KPIs.
Story-led content and campaigns
Editorial calendars built around real narratives, not topic lists. Customer and founder story design. Reusable story banks teams can pull from.
Podcasting and videocasting
Format design, audience research, production, distribution strategy. As a one-off launch or an ongoing show.
Culture and internal comms
The internal version of a brand campaign, usually the higher-leverage one. Value discovery, offsites, culture books, internal launches.
Workshops
Half-day to two-day formats on narrative storytelling, persuasive copywriting, AI-era content production, and prompt engineering for marketers. Tuned to your real briefs.
How I work
Listen
A 30-minute call. Mostly questions, no deck. By the end we both know whether this is a fit.
Frame
A short written brief: what we are solving, what success looks like, what is off the table.
Build
The actual work: strategy, content, podcast, culture book, workshop. Built with your team, no black boxes.
Measure
Whatever we said success was in step two, measured plainly.
Want to turn your business into a story your customers can carry?
Most projects start the same way: a 30-minute call, mostly questions, no pitch.